Can the "Auntie?" App be deeply cultivated in the field of women's physical health and gain the upper hand in the competition with Meiyou? Below, the author will evaluate this app from five aspects: product structure analysis, market analysis, user analysis, function analysis and optimization, and operation analysis and optimization. As one of the undisputed giants in the field of women's physical health, Auntie has been in a tit-for-tat with its main competitor, Meiyou, in recent years. The two even exaggerated data and competed viciously. The reason behind this is that the businesses of the two companies are highly homogenized, and market competition and financing are incompatible with each other. Judging from their own characteristics: Auntma and Meiyou have chosen two different strategic paths -
Auntma has established a complete closed loop of e-commerce after acquiring a user base, and is currently transforming into AI medical care, taking a high-end and spiritual route; Meiyou serves as an intermediate platform to provide shopping guide services and develops in a more comprehensive and economical direction. So, can Auntie be phone number list able to gain the upper hand in the competition with Meiyou through deep cultivation in the vertical field? The following will be divided into these five parts to conduct a comprehensive analysis of Auntie, and put forward optimization suggestions. Welcome everyone to correct me. Product Structure Analysis Market analysis user analysis Functional analysis and optimization
Operational Analysis and Optimization 1. Product structure analysis 1. Product Structure Diagram 2. Product use flow chart 2.1. Flow chart of user usage record function 2.2. Flow chart of users' use of social functions 2.3. Flowchart of the user's use of the shopping function 2.4. Flowchart of user asking doctor function 2. Market analysis 1. Define the market 1.1. Market boundary and market space Auntie was launched in 2012. This app focuses on menstrual health and is mainly aimed at women's health. It helps users better manage their health by recording menstrual periods, sexual life, physical conditions, etc., as well as providing women's health-related knowledge. It contains sisters talk - a discussion and exchange community, which has a social function. In March 2015, the "Auntie Loves to Buy" module was added, marking the start of the e-commerce operation of Auntie. At present, Auntie is developing in the direction of "health management + e-commerce + AI doctor".