About Us
Overlanders Xperience was created by Luis Vassallo merging a team of professionals in different areas, who share a common passion for adventure and ecotourism, than after more than 30 years of traveling the world in different groups have decided to undertake more ambitious and extreme projects.
The team has extensive experience in: 4 x 4 vehicles driving, mechanics, rescue, satellite navigation, professional photography and video, certified scuba diving (P.A.D.I), first aid courses and extreme sports. Gather all kinds of skills to encourage international expeditions of high demand and preparation, the Overlander way.
What is an OVERLANDER?
Anyone with spirit of adventure and is eager to travel the world Knowing different ways to think and live. A person who wants to feel the everyday living in each region visited, following its customs, eating their typical dishes, walking in its streets as a local; browse the paths that lead to discover the native part of each country, beyond the guides and tourist routes. An overlander travels the world in different ways always using terrestrial means, crossing borders and discovering new horizons.
Mission
Organize competitions and expeditions to the most extreme and secluded places in 4 x 4 vehicles, documenting the experiences in video, photographs and articles that inspire to get on an adventure to discover the world, promoting responsible recreation in the environment with the use of motor vehicles and the practice of non-conventional sports, instructing on the diversity of ecosystems, races, customs and peculiarities of each region.
Vision
Overlanders Xperience is our way to teach and show how to explore the outdoors having fun with your friends and family, from the rookies to the experts, we have a variety of challenges and environments to enjoy competing with other overland enthusiasts and learning more places to visit and explore.
Objectives
-
Encourage the conservation of the environment in off-road sports and raise general awareness through education and participation in the protection of our natural resources
-
Constitute ourselves as the event reference for all those lovers of adventure and 4 x 4
-
Be an inspiration for others to get out and explore new horizons in the Overland way.
Luis Vassallo
Professional Summary
Off-road expert, entrepreneur, and expedition leader with over 30 years of experience in the 4x4 industry. Founder of Overlanders Xperience, an off-road navigation competition that has gained national recognition. Recognized as an off-road expert by Televisa Univision & Toyota, serving as the host and designer of Tacompetencia. Extensive experience in business management, off-road training, vehicle modifications, event production, and media collaborations. Has led high-profile international expeditions across Alaska, South America, and Australia, working in field testing projects with PDV (Petroleos de Venezuela) and Goodyear for synthetic oils and MTR tires.
Professional Experience
President & Founder | Overlanders Xperience
Florida, USA | 2018 - Present
● Created and developed Overlanders Xperience, an off-road navigation rally with events in Florida, Georgia, and Texas.
● Organized 29+ major events, including OX Competitions, Family Camps, Utah VIP Expeditions, and training courses.
● Partnered with industry leaders such as Toyota, ARB, Midland USA, Cosmo Tires, and Dobinsons USA.
● Produced media content for YouTube, TV shows, and digital publications, growing a dedicated audience of 20,000+ subscribers.
●Committed to environmental conservation and responsible off-roading through partnerships with Tread Lightly!
Host & Off-Road Expert | Televisa Univision & Toyota USA | 2024
● Official host and off-road expert for Tacompetencia, a televised competition featuring the 2024 Toyota Tacoma TRD Pro & Trailhunter.
● Designed and executed 4x4 challenges, evaluated participants, and served as the face of the Toyota campaign, aired on VIX and social media.
Partner & Event Producer | Papagayo Productions LLC
Miami-Dade & Broward, USA | 2022 - 2023
● Partnered in an event production company, organizing eight concerts (600-1000 attendees) across South Florida.
● Handled venue selection, artist bookings, logistics, and production execution for live entertainment events.
Managing Partner | AVA Cars LLC
Florida, USA | 2016 - 2018
● Co-founded and managed a successful car dealership, specializing in off-road vehicles and custom modifications.
Owner | Auto Repair Shop (OGE 4X4 LLC)
Florida, USA | 2012 - 2015
● Owned and operated an automotive repair shop focused on 4x4 vehicle modifications, repairs, and accessories.
Business Owner | Water Truck Shipping Company
Venezuela | 2008 - 2011
● Founded and managed a water transportation business, overseeing logistics and fleet management.
Off-Road Trainer | Mitsubishi Motors Venezuela
Venezuela | 2007 - 2008
● Lead instructor for the "Montero Challenge", a Mitsubishi Motors event teaching 4x4 driving techniques across various terrains.
● One of the official drivers for the launch of the 2008 Mitsubishi Montero Limited, demonstrating vehicle capabilities in high-profile media and dealership events.
General Manager | Importaciones Intercolor C.A.
Venezuela | 2004 - 2008
● Directed business operations, sales strategies, and supply chain management.
Construction Manager | Constructora Asmandi C.A.
Venezuela | 2000 - 2004
● Managed the construction of two residential buildings (82 apartments), overseeing all aspects of project execution.
Sales Manager | Importaciones Intercolor C.A.
Venezuela | 1996 - 2000
● Led sales and business development in an international trade company.
International Expeditions & Industry Contributions
Sponsorships & Field Testing with PDV & Goodyear
● Collaborated with PDV (Petroleos de Venezuela) and Goodyear on field testing synthetic oils and MTR tires in extreme off-road conditions.
● Conducted field tests in:
○ Alaska Expedition 2005 – Cold-weather performance evaluation.
○ Travesía 6 Fronteras (South America) – Terrain adaptability testing.
○ Australia Expedition 2007 – Extreme desert and outback conditions.
Major Expeditions & Achievements
● Alaska Expedition 2005 – Off-road journey from Houston, Texas, to Prudhoe Bay, Alaska, in winter conditions, documented by AXN TV.
● Travesía 6 Fronteras – 6-country overland expedition in Colombia, Ecuador, Peru, Bolivia, Brazil, and Venezuela, combining off-road travel with extreme sports.
● Australia Expedition 2007 – Complex logistics and planning for a cross-continent 4x4 expedition, documented and aired by Fox Sports Latin America.
● Alaska Overlanders Xperience – Solo overland expedition from Key West, Florida, to Prudhoe Bay, Alaska, covering 17 U.S. National Parks and creating content for YouTube and media outlets.
Education
● American Advanced Technicians Institute (AATI) | Certified Mechanic / Technician | 2017
● Universidad José María Vargas | Civil Engineering | 1997 - 2000
● Universidad Metropolitana | Engineering Studies | 1993 - 1997
Certifications & Skills
- Off-Road Driving & Navigation Expert - Vehicle Field Testing & Product Development - Event Planning & Live Entertainment Production - Automotive Mechanics & 4x4 Modifications - Expedition & Adventure Travel Organization - Business Development & Management - Media & Public Speaking
Media & Public Recognition
● Featured in Diario Las Américas, Telemundo, Fox Sports, Univision, AXN, and various off-road publications.
● Competed in Overland Challenge, Red Clay Rally, and Cruiser Fest, earning top placements.
● Over 20,000 YouTube subscribers, producing content on overlanding, off-road competitions, and vehicle reviews.
● Recognized twice at Cruiser Fest for off-road expertise (2013 Best Overlanding Cruiser, 2018 Best of Show).
Languages
Spanish – Native
English – Fluent
Italian – Fluent